If you’ve been involved with internet marketing for the last few years, then chances are great that you’ve heard about niche marketing. For all of you newbies, a niche market basically is a group of people who have an interest in or even a need for a particular product, service or hobby.
Your first task in being successful at selling anything is this, fit a product to the market, not a market to a product. If you follow this simple rule you will be miles ahead of all of those other marketers who fall in love with a product that nobody buys.
Following this rule will save you time, money and frustration! People have wasted thousands of dollars on products that they thought were cute or clever, but nobody brought!
Some examples of niche markets are golfers, dog lovers, doctors, accountants, fitness enthusiasts, stamp collectors, etc.
Once you begin to look for niche markets you’ve put your-self on the right track because if you try to sell to everybody, chances are that you will sell to nobody. The general market is just too big to reach. Unless, of course you have millions of dollars in your advertising budget!
Like I mentioned earlier, if you’ve been around internet marketing for a while you have probably heard all of this before. But, here is the real secret of selling tons of info products...you have to target desperate buys!!
What is a desperate buyer? Desperate buyers are people with throbbing problems, pressing issues and insane drives!
Desperate buyers will buy on impulse because they are in emotionally charged states of mind and want to solve their problem or dilemma NOW!
When you target desperate buys you change the dynamics of internet marketing in your favor. Instead of you pursuing them, they will be pursuing you!
If you’ve got the solution, they will pay insane amounts of money to get it! Remember when you just had to have something? You let nothing stop you until you finally got what you desired!
Desperate buys are the same way. If you put the right product in front of the right audience they will buy.
So, the first step in being successful at selling anything, especially info products, is finding your niche market. Then, you want to find desperate buyers, people with throbbing problems or insane drives who want what they want now!
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